Sports Illustrated NFL Preview Edition

Featuring “High Voice” Peyton Manning, “Artsy Craftsy” Tony Romo, “Bearded” Andrew Luck, and “Bad Comedian” Eli Manning, we created a poster that was equivalent to 16 ad pages and became Sports Illustrated’s biggest cover ad package in history. The poster highlighted DIRECTV’s NFL SUNDAY TICKET offerings – the commercial-free Red Zone channel and a network devoted to fantasy football – while revealing the complete NFL SUNDAY TICKET schedule with iconic key art.