AT&T Express Fulton Street Takeover

The Fulton Street subway station is a major commuter hub in Lower Manhattan with over 300,000 people flowing through every day. This campaign was specifically designed to drive commuters to an AT&T kiosk which enabled anyone to purchase a prepaid plan. In two weeks, it gained 2M impressions, while the paid social portion saw Cost Per Engagements (CPE) exceeding the benchmark for efficiency by 49x. From briefing to final delivery, it took only 11 days to create and distribute over 60 digital animations.