MTA Courtesy Counts

Post-pandemic, New York City’s subway turned into a chaotic stage where social norms crumbled. Enter “Courtesy Counts,” a refreshing ad campaign urging riders
to rediscover the basics of subway etiquette: toss your trash, use headphones, respect personal space, and—yes—leave the nail trimming at home.
As the subway fills with riders once again, this light-hearted campaign aims to reignite courtesy in the hustle and bustle of NYC’s underground.