NBA League Pass
With NBA League Pass, DIRECTV gives basketball fans courtside seats to their favorite team, no matter where they are. Every year, the key art is used enterprise-wide as the principal visual for all NBA marketing materials distributed to bars and restaurants to promote their businesses. With nothing but net results, fans and the NBA consistently recognize DIRECTV’s League Pass key art as the gold standard for its brand.
NCAA March Madness
A sporting event unlike any other, March Madness is a single-elimination tournament watched feverishly by millions of fans each spring. We let fans know how to watch every shot, every bounce, and every slam dunk from their favorite college teams. Our exciting key art, which captured the magic of March Madness, helped bar and restaurant owners to meet or exceed their revenue goals.
ESPN College Extra
With over 500 exclusive live sporting events to watch, ESPN College Extra on DIRECTV brings the best of college sports – including basketball, football, and more – to bar and restaurant subscribers. Each season, we designed and distributed thousands of promotional kits nationwide to help local business owners attract patrons to pack the house. These complimentary kits include banners, coasters, posters, and window decals as a way to draw in college sports fanatics.
